SEO Site Manager

Being the owner and webmaster of an internet article directory, I see all sorts of articles come through our website on a daily basis. Sadly, up to one half of those articles submitted to us never reach published status on our site.

It is my hope with this article that I can pass on some inside tips, straight from an article directory owner, to assist you authors and writers gain more exposure for your work by increasing the chances that your articles will be accepted across many directories.

First I will say, as our directory grows and on any given day, we receive between 50 and 100 articles from individual authors and distribution sources and roughly 50 to 60% of those articles never reach published status.

Unlike many article directories out there, we manually review and approve all of our articles. Each published article in our database has been reviewed by a human. In support of that, we provide a set of ‘User Guidelines’ to follow when writing and submitting articles and I am always surprised at how many people fail to read these guidelines. These guidelines are fairly common across most article directories and generally ask authors to check spelling, grammar and readability of their articles, submit to the correct category, stay within a certain word count, and so on.

In our review process the very first thing we check is the word count. If the word count of the article is within our specified range, then we check to see if the article has been submitted to the correct category.

A quick check of the article body tells us if an author has submitted any hyper-links in the body (we do not allow hyper-links in the article body itself). We then check the title of the article against the article body to make sure the article is what the title says it is. We scan the article itself for spelling and grammar problems, if the article makes sense from a readability standpoint and is informative and of use to someone. Lastly we check the article keywords.

We would rather approve your article for publishing to our site then reject it. After all, you took the time to write and submit the article to us. Therefore, we do everything we can (given some time constraints) to help your article get approved. Below are some typical reasons, when taken in total, for articles to be rejected.

1. Word count. I have seen 100 word “articles” and 2500 word “articles”. Stay within the word count range required by the directory. 400 to 700 words is a general safe zone. Why? Many publishers only have so much space allocated to re-print an article. Staying within the word count range will help a prospective publisher decide on re-printing your article over someone else.

2. Spelling and grammar. Take the time to check and recheck your spelling and grammar. I can’t stress this point enough!

3. Article readability. Many articles submitted to us simply make no sense at all. Poor writing style, lack of a grasp of the English language, or using sloppy article re-writing software that mixes up words will almost always result in your article being sent to the trash. We just don’t have the time to go through each article and correct these problems for you.

4. Keyword stuffing. A general rule of thumb is to keep the number of keywords that you submit with your article to around 2-3% of the total word count of the article. Search engines are much more likely to index your article if you follow this rule then if you submit dozens and dozens of keywords with a 300 word article. I received an article on time that had several hundred keywords attached to a 300 word article. Of course, it was disapproved. Keep your keywords short, specific and on-theme with the information in article.

5. A rehash of the same article, disguised as a new article. A few authors insist on submitting the same article several times with just a few words changed at the beginning of the article. What they don’t realize when they do this is, those articles are placed together in our ‘article pending review’ bin so it is very easy to see when this happens. Please submit the best version of your article one time, and one time only.

I believe that some authors loose sight of the fact that publishers (those looking to re-print quality content) insist on certain standards with what they choose to publish to their websites, blogs, ezines, newsletters etc. If an author manages to get a poorly written article past some ‘automated’ directory review process and that article is posted to a directory site, chances are that article will never find its way around the net as quality, informative content.

The reason for submitting articles to article directories in the first place is to brand yourself as an author, promote a product, a service or a website. Take the time to write and submit your articles considering what I have described above. Well written, informative and unique content articles will literally explode across the internet and in time and you will be rewarded with many back-links, interested customers and the knowing that you have provided useful and interesting information to many others.

Writing and submitting articles has been an increasingly popular way to market products and websites. It can be a very effective way to create inbound links to your websites, but only if it is done the correct way!

It is a low cost - but sometimes a time consuming work to write articles to submit to maybe hundreds of article directories and Ezine lists. To ease your work, you might make use of some of the free or paid article marketing submission tools.

You write a great article, use all the best keywords, and all the search engine optimization strategies you know, and you also create a compelling bio. When you have done that, you paste your article into the article marketing submission software, and hit the Submit button.

Now you just sit back, and wait for the rush of traffic that your great article will bring to your website. Just if things were that easy! Maybe you have had success submitting your articles that way in the past, but not anymore.

As with everything else in life, the internet has undergone rapid changes, thus making article submission far from being as effective as it was only a few years ago.

The Problem:

What happens, is that you now submit the same version of your article to every article directory, which means you are spreading duplicate content all over the net. Most of the major search engines now filter out duplicate content, so even though your article is now on hundreds of article sites, now it may only count as one single inbound link to your website.

The Solution:

Keep submitting articles, but submit only unique versions of each article, because you want to get unique backlinks to your website, or websites. If you submit unique articles once a week or even more frequently, you can have hundreds or thousands of backlinks pointing to your site within a few weeks or months!

Do you want to learn how I easily submit my unique articles to hundreds of article directory sites?

Article marketing is the newest trend in the area of promotion. It lets site owners post copy to attract new clients and raise their rankings in the popular search engines. For many, such articles are their major promotional resource, so they have to be effective. New clients are necessary if you want to increase revenue significantly.

Although you may indeed be capable of composing all the copy for your article marketing by yourself, you could also take advantage of the many firms that can do that job for you. Lots of authors are busy composing fresh copy for marketing services throughout the world. They have assorted perspectives and backgrounds and therefore can pen a wide variety of interesting articles.

Because unique content is so important in article marketing, it is vital that you make sure you can write perhaps hundreds of different articles on the same topic. This is not an easy task, and in most cases you will run short of ideas and viewpoints after only a few articles. This is why article services are so handy, and important to your business.

Article marketing services are able to provide a nearly endless line of articles on any topic you choose. No matter what business you are in, marketing with a service like this can help gain traffic to your site as well as search engine optimization. The more articles you use, the more keywords are on your site, and the more likely it is that a new customer will find you.

By including different types of contents on your site, you can not only attract the visitors, but also make them feel that you have enough knowledge of the subject discussed by you. As these services make unique articles available to you, your site will be full of information and this can keep the visitor busily attached to your site for some time and increase the chances that they buy your goods and services.

Article marketing services can really make your job flow much smoother and easier. This is a proven method and you will see much increased revenues when you use it. Your lifestyle will improve as your customers increase. Enjoy will enjoy the financial benefits that this service allows.

Without new and different takes on various subjects, there is no intriguing reason for new people to visit a site. It is the attention grabbing words that provoke some kind of emotion from your visitors that will make them more likely to buy your products. Knowledge of your topic and an imaginative take on it will help you to write unique articles. Because everybody is different, it is easy for anyone to come up with a distinctive article about their favorite topics. It will be even easier if you are passionate about your business. Unique content is what article marketing is all about.

Many businesses at the current time are venturing into article marketing, for the internet has lured a large host of customers that are hoping to locate unique and contemporary merchandise. When wanting to attract and keep these customers for a length of time, take care to post descriptions that have creative and unique content.

Authoring an article for this purpose is not simple. A talented writer is needed. Additionally, an author needs to discern the intentions of numerous visitors in order to write an effective piece. The writer needs to approach the topic creatively and engage the viewers to garner an interest in the article and its topic. Writers who achieve these goals will be a marketing success.

Unique articles are the main portion of article marketing. It’s vital to verify that the articles you choose to use are brand new. You should not be able to find any of these articles anywhere else on the internet. Cut and pasting any articles from other sites will make you look bad. It will also not flag the search engines, and your rating will not be changed.

So how do you really write something that will attract a wide variety of people to your site? Writing effectively is not an easy task. It takes tons of creativity built on a firm grasp of grammar rules. The person writing the article must be able to think from various perspectives in order to try and understand what will engage readers from various ethnic groups and backgrounds.

Because article marketing depends on the software to find the most amounts of matches with the specific query made by the customer, it’s advisable for companies using this type of marketing to do everything they can to keep their page at the top of the list. This typically means making many articles as possible to keep matches high.

You have your choice among several different possibilities, but article marketing is becoming quite popular. This style of marketing works for both companies and the individuals searching for specific goods or services. The process works through increasing rating within the major search engines. When articles are more visible, people will come to your site looking to read them.

Article marketing is a form of advertising which has become widespread and popular among Internet businesses. Companies have formed with the sole business of providing unique articles and articles with unique content to use as part of their promotion. An important feature of this process is search engine optimization targeting by using specific key words. The process works through increasing rating within the major search engines. When articles are more visible, people will come to your site looking to read them. You will also succeed in giving your firm the appearance of a great deal of expertise.

In todays modern day in business world, article marketing is very important and powerful tool in advertising certain product. So that this will educate a potential customer and also enhance people to engage in this kind of business. It should be short and has a sense that capture the readers interest on a certain topic, has a valuable information and should lead the customer choose or use something with that topic.

By utilizing the tactical placement of words, the article that was written is flagging what is known as the internet spiders, all while the reader is being engaged. If these keywords are placed just right, the site will gain a high rank with the search engines but not seem overly wordy or riddled with keywords.

It can be a great help to you and your business if you write at least one such article a day. You can add each new article to your page in order to boost your search engine ratings. This is the beauty of article marketing. Without too much work, you are able to bring people to your site and sound very authoritative at the same time.

If you are going to utilize article marketing on behalf of your site, the vital thing to keep in mind is the need to come up with unique articles for your postings. Reprinted columns or other works that do not constitute fresh and unique content won’t aid in boosting your search engine ranking or attracting more clients. Your readers want to discover something different when they take the trouble to click to your site.

To this end, it is important to create a new and fresh article each day. This will keep your old readers interested and will make your business look experienced to your new readers. The more people that are interested in your articles, the more likely you are to sell more products. In the end, you gain profit.

Article marketing has become a very good marketing tool for online products and services. It is crucial to ensure that content is solely available from you as well as being interesting and exciting. Following these rules will be both profitable and allow you to rank highly in search engine results without working too hard.

An advertising technique, article marketing employs an engaging article to hook the reader, and provide basic information and education. The articles are succinct and quickly pull the reader in. By providing the reader with a start, they can help the reader to locate additional information and services of interest to them. Using articles for your website is the most important thing to remember. Each time you post, you must use unique articles with unique content. It can be a great help to you and your business if you write at least one such article a day.

There are probably over a thousand ways to promote a website, but most of them are too expensive to be cost effective. Those looking to find success in the electronic commerce field absolutely must find ways to promote their websites. A lot of people have actually doubled their revenue just by successful promotion of their websites or the use of affiliate programs. Make sure you truly understand the concept of marketing if you want to generate a steadily-increasing flow of traffic to your website.

A lot of writers expend fruitless hours penning hundreds of worthless articles which don’t generate the traffic they want. It’s not a question of inferior writing ability, but rather that these writers don’t comprehend the significance of marketing in their area. This article will discuss the basis of article marketing. If you follow our suggestions, you can surely produce copy that is more effective in boosting your sales.

The Internet has become one of the most visited places in the whole world. It has a enormous amount of information about almost anything and everything thank you can think of ! There are three different types of information that can be given over the internet, these there type are video, audio and text. Even tough many people do not read the whole text of all articles they do extract information that is relevant to their search.

Therefore, those web sites which have a better ‘page-rank’ on a search engine will definitely attract more traffic. That is why the importance of Search Engine Optimization must never be sidelined. ‘SEO’ services are very important for efficient article marketing. You must make sure that your articles contain the right keywords.

To attract an extensive readership, your copy needs to have a good heading. Under no circumstances should you use search engine spam techniques. If you are prepared to expend sufficient time and effort, you can easily learn what you need to know to profit from article marketing.

If you want to learn about article marketing at no cost, there are lots of relevant websites available to you. The most important step in article marketing is composing copy that has truly unique content. Unique articles are ones not copied from other works online or offline. When writing them, avoid using terms which are hard to comprehend.

A lot of writers expend fruitless hours penning hundreds of worthless articles which don’t generate the traffic they want. It’s not a question of inferior writing ability, but rather that these writers don’t comprehend the significance of marketing in their area. This article will discuss the basis of article marketing. If you follow our suggestions, you can surely produce copy that is more effective in boosting your sales. There are many web sites which teach you this concept for free. Writing unique articles is also a smart technique. Make sure that every article you write has unique content.

Article marketing is a new way to have fun while making money. Article marketing is very simple and easy to do. It is a great business for anyone who enjoys writing. It is a new and revolutionary way of business, if you have not tried this you should give it a try.

If you think you have the interest to pursue article marketing remember it is important to write articles that catch the reader’s interest. These should be unique articles that no one has read yet. These new fresh articles are a sure way to gain the attention of new readers.

In addition it is just as important to have a good and unique content. This is crucial because not only do you want to gain the readers attention but you want to keep the readers attention. By having content that is truly unique the readers will be interested and they will read your articles.

Interesting topics is the key to gaining interest of the readers. Timely interesting articles that excite the passion and opinions of the readers. Remember to keep your own opinions out of the articles that you publish. They should only contain facts. Get the readers mind turning and you will catch their interest.

Article marketing can become your new job. It is a new industry with a lot of money to be made, it is important to have interesting article. Articles that have not seen the web yet, one way to lose readers it by publishing something they may have seen already.

It is very important to make sure that the articles that you publish are new and different. Also check to make sure that the subject has not been written about a lot. Readers want to see articles about unique and current topics. Don’t publish articles from years past, people want to read about new things.

This should be easy and not require too much work. You will not have to churn out article after article. You can get other people to write articles for you. If you can manage your company right, you can sit back and manage all the articles.

If you think you have the interest to pursue article marketing remember it is important to write articles that catch the reader’s interest. These should be unique articles that no one has read yet. In addition it is just as important to have a good and unique content. Furthermore, you must have interesting topics to write about. Engage the reader’s opinions; write about something that readers have strong opinions about. Check and double check to make sure that the articles you are publishing are new and unique. It is important to have interesting articles.

Everybody knows that keyword research is very important to any campaign for search engine positioning and knowing your target audience so you can start a project to optimize your site. A strong foundation must be build when you start pay per click advertising as this depends on being able to have focus and making targeted keyword research, and also have ads that are compelling and which has click-through rates that are high and finally, having landing pages that are going to be very effective.

Find Niche Topics

The biggest secrets of keyword research is to find a niche topic that is going to be profitable which may mean making use of keyword databases as well as pay per click engines so that you can come up with lists of keywords that are going to prove profitable and which relate to the topic you have in mind.

In order to find topics that are going to be profitable for you, you will need to look at people who would be willing to purchase something and who are on the hunt for the best as also cheapest method of doing so. So, it is easy to see that any pay per click advertisements would prove effective only if the visitor can take action on these advertisements.

You also need to look at certain things before making a judgment about pursuing a topic and these include pay per click metrics such as price, popularity and also competition. When you look at the popularity of the topic you can be assured of getting more clicks if the topic relates to something that is popular which will also make the chances of converting into a sale better. However, such topics are mostly very competitive which is where it becomes necessary to make an analysis of the niche, because often even low popularity can result in good profitability.

The price of the product being promoted decides your margins of profit which means you may have to start with items that are priced low. Also, secrets of keyword research lies in the fact that you need to learn that markets with high levels of competition may mean the chances of making money are better, and so you may need to check how popular a topic is by getting search estimates for monthly periods from any available lists.

You can also learn other secrets of keyword research and that is to visit Yahoo bid tool and learn of the topmost bids, and another secrets of keyword research is to try Google Adwords account to get an idea. All you need to do to use these secrets of keyword research is visit tools, traffic estimator and then put in your keyword and also select maximum cost per click that you can afford to pay as well as a daily budget. After this, the traffic estimator should show you the results and it may come to your attention that the most numbers of clicks are obtained by a very select number of keywords, which are the ones to make your ads revolve around.

Another useful secret of keyword research is to use keyword research software which will help make it quicker and also most convenient and products such as WordTracker as well as Adwords Analyzer are good examples. Another one is Keyword Elite and these software are important if you want to benefit from secrets of keyword research especially if you are going to be involved in article marketing, adsense, pay per click advertising, as also affiliate marketing because they will allow you analyze the pay per click campaigns of competitors.

In addition, with this kind of software you can build lists of potential keywords and also not need to spend much time manually researching. This is a secret of keyword research that is well worth getting familiarized with if you want to succeed with your online marketing campaigns. This keyword research can also be used to make a lot of money with article directories. Article directories allow authors to ad their articles to your site. Most of the time the authors have already done the keyword research for you and they are adding very valuable articles to your site for free and you can get the adsense clicks of them.

Adsense is very atractive way to make money online and ever step of the designing of your adsense ad is about choices. By testing you will learn what works best on your sites and the first thing you will want to try out is choosing the ad format for text and image based ads. The right format depends on where you want to put the ad on your site

The first format that you will want to take a look at is the famous leaderboard ad format with a 728 x 90 size. This is obviously a large ad format and therefor only suited for places where you have lots of space like the header or footer of your page. This is a very popular format with 4 ad units and it seems that it converts rather well on most sites

If you want to put banner type ads on your site you should pick the 468 x 60 banner with 2 ads in it. This type of banner can be used very effectively on top of content or below it. The half banner only shows 1 ad and can be used everywhere on your site. Its size is 234 x 60 pixels. However if you want to go for a more vertical layout of your ads the 120 x 240 pixels vertical banner may be the one you are looking for

For the small type of ads that go in tight spots on your site you can use the buttons with the 125 x 125 square size holding 1 single ad. This is a perfect spot to showcase a single ad if you combine the ad with an atractive backgound color

A great converting unit for side display of adsense ads is the skyscraper. The skyscraper unit comes i 2 diferent formats. The regular 120 x 600 pixels to show 3 or 4 ads and the wide skyscraper with a size of 160 x 600 holding 5 ads

Several rectangle formats are used for in content display. The first one of them is the 180 x 150 pixels small rectangle holding one ad. The medium formt holds 3 or 4 ads in a 300 x 250 pixels layout and the large rectangle ad unit is measuring 336 x 280 pixels for up to 4 ads. The second square rectangle measures 250 x 250 and can also hold video ads

If you use image-based Adsense ads, you can choose the Leader Board which you will find placed across the top of many websites. It measures 728 X 90. The Banner is a smaller ad that measure 468 X 60. The Sky Scraper and Wide Sky Scraper are also choices for use on the sides of a webpage. Or you can choose the Medium Rectangle format. All of these image ads hold a single image.

There are also various layouts for displaying Link Unit Adsense ads so that they will fit well into your website also. They can be stacked, lined up across the top or bottom and allow just as much variety as the text and image ads.

Free advertising seems like an impossible thing when heard. However there are several ways to converse the cost of advertisement, just a better way of thinking and creative can do.

No business model can grow without advertising. If you have valueable information about your specific area of business, you are already one step away to get advertising for free. Due to the grow of internet users and websites, there is a need your quality content on specific area of expertise. Writing good articles and submit to articles directories for free can have hundreds or thoundsands of targeted visitors and a daily basic. The article directory need quality content and you need visitors, both way are free in a win-win situation.

Articles can help you to gain some recognition, within no time it will gain popularity also among the crowds. This popularity can lead to them being invited on radio and television talk shows and even to interviews. This kind of opportunities give you a chance for more free promotion. If within the limited time frame is not enough, the producer can give you a chance to offer follow-up by call or personal visit. Once you are public-friendly businessperson, you will gain more and more customers and more chance for free advertising. More quality information you give, more free advertising you get.

Beside of article submission, free bulletin like grocery stores, libraries and salon located in the neighborhood are another good idea. Advertising circulars can be posted on such boards for free. Circulars for mass distribution can be handed out at the mall, shopping center, bus stops, particularly on weekends when there is a big rush. Students can be hired on part time basis for this purpose.

Promotional flyers can be printed on the envelopes used by the business firms. Both the sender and the receiver can view this printed envelop advertisement. Promotional offers can be sent to customers by postcards, which should be utilized to its full, leaving only place left for writing the address.

Some of the new mail order publications offer free first time and seasonal deductions for advertisers. Other publications offer pay per inquiry space. Inquiries can be made about stand-by space, which means that the publication holds the submission of advertisement until the space is not sold and in that case, thirty three percent saving can be achieved. Local newspaper usually accept this kind of offers. If your business required brochures print-out, you can contact other business partners for the purpose of exchange advertisment. You place your advertisement on their publication and in exchange their advertisement appear on your publications.

You can send targeted customers using a tag line for free offers by emailling or printed flyers. A free coupon is attached with it allow customers to use for shopping if a criterion is met like minimum of $100 purchase. By this the response will be huge and most of them will purchase something or the other to avail the free offer. The basic ingredient for advertising for free is imagination and research. Opportunities should be searched and a strong working force should be applied to increase the sales.