SEO Site Manager

by Darren Dunner

Article writing for the purpose of ezine publication has become the norm for SEO tactics. You can finds articles covering just about any industry on 100s of ezine sites. Having become a standard for site owners to write articles and have them published, we now see more ezine sites popping up all over the web. The effectiveness of this method is very strong when done the right way. If the reverse effect is done in the wrong way you are greatly benefiting the ezine sites and loosing out on potential traffic.

The biggest issue for any type of SEO method is discovering where to learn to do this properly because there is no real education out there for this, only hit and miss tactics. What I am going to outline here are 6 secret tips on how to publish ezine articles for better traffic results. Now, I say secret because even though article writing is a common practice it is not always done correctly. What I will reveal here will work wonders for your site and motivate you to want to write even more!

Focus your article on a long tail keyword This means that if you are selling shoes then go after a specific work like “Mens Nike Shoes” or “Or “Nike Air Force 1 Shoes”. There are many sites for you to use to research keywords and find the keywords you want to use for your articles. Submit Express is a great site to start searching for the best keyword.

After you find a great keyword to work on, focus that article on that keyword. Stick to one subject here, especially if you are writing articles for not only a link back to your site but to see your keyword move up in the ranks.

Proper Keyword Insertion for your Ezine This is very important as you focus on your ezine article and want to get acceptance to as many ezine sites as you can. If you over use the keyword then many of these ezine sites will just deny your request. If you use the keyword to little, then the search engines will not rank your site appropriately.

If you write an article and use too many keywords then they end up being ignored or marked as spam by search engines and again you loose the effect of keyword placement. If you really need to use additional keywords because the article just won’t make sense without them, then use them as little as possible or use different variations of the keyword so that your primary keywords stands out.

Ezine word count for a higher approval rate Now that you have your keyword and you are going to write your ezine article, your word count should be 500 words or more. For great effectiveness in this method try to keep it within the 500 word range, if it becomes a 1000 word or more, then split the article into 2 parts.

Make sure to use the keyword 1 time per every 100 words and no more! What this means is if you write a 500 word article then use the keyword 5 times, you don’t necessarily have to make sure the keyword appears literally every 100 words. The idea here is that you are optimizing your content for your primary keyword.

Link Usage and Subject Matter Never use links within the body of the article because many ezine sites will not approve your article. Though there are sites that allow this, it is very few and you can modify your article for those sites and submit individually to them.

Every ezine site has a bio line for “Author Name” and “Bio” about your company. In your bio make sure to include a link to your home page and a link to your product, service or landing page. Yes, you can use 2 links in your bio, but beyond that you will most likely be denied.

You are not trying to make your ezine article your sales pitch or your call to action on how they can now use your services from the subject you are writing on. Your subject matter is informational only. Again, this is information about an industry, product or service type. Plus you only have about 500 words to keep it simple but educational.

The most difficult tasks behind your content is your title. You want to make sure to include most or part of your keyword or part of your keyword phrase and make it unique enough that it will not be a duplicate of other author’s titles.

Best Submission Method Submit your article to more then 1 article directory and make small changes per each submission in each of your paragraphs. Okay, I know this can be time consuming to not only submit but to edit differences in your article. There is an online service that allows you to make only 2 additional small variations to each paragraph and after you make your changes it will submit to over 1000 article directories instantly for you. The great part is that it takes your variations and creates a unique version for each ezine site it submits to. For more information visit Unique Article Wizard.

There are other sites that will auto submit your articles, but as of now I don’t know of any other program that allows you to use different author names and generates unique versions of your articles.

Now if you are not into this method you can always submit to your favorite ezine directories one at a time. The more you submit to the greater the benefit.

Take Your RSS Feeds and Submit Them This is the last secret I am offering. Just about every ezine site has rss feeds for each category and for each article. What you do is find the category your article is in, find the article and click to view it. Look for the rss link and copy it. Usually it will be something like this: http://www.seositemanager.com/rss/Ezines-And-Newsletters/299

After you collect a reasonable amount of feeds from the directories your article was published in, you want to submit these rss feeds to as many rss directories as you can. If you are wondering how you will locate these feeds there are 2 ways you can do this.

1. If you are using the Unique Article Wizard they will provide a way to locate your approved articles. 2. You can do a search in Yahoo or Google using your article title in parenthesis and find them that way.

Here are 3 ways to submit your feeds to RSS Directories:

Create an account with Google Reader and submit your article feeds there. Create an account with MyBlogLog and submit your feeds Purchase “RSS Submit”, download it and run it on your PC. You can cut and paste multiple rss feeds into this program and it will auto submit to over 80 rss directories and then it gives you an option to semi automatically submit even more. Okay, there is one more secret most people do not even know about. However, I am not going to tell you here, you have to contact me at: (editor@sitepronews.com) using the subject “Reveal the hidden Secret for Ezines” and put whatever message you like. I promise I will respond and I won’t send a huge document that makes you read on and on until you finally get to the end and find out there is no secret. I will send you an email that will explain the final secret that will help push your SEO positions over the edge.

About the Author:

Darren Dunner - Editor of SiteProNews. All of our articles come rss friendly and you can subscribe using our feed: http://www.sitepronews.com/index.rss You are welcome to reprint this article - but get your own unique content version here.

by Chris Walker

OnlineBannerAds is a Los Angeles based website marketing company, provides a full suite of online website marketing solutions directed to the internet community.

(PRWEB) April 20, 2003 — OnlineBannerAds has built a strong technical and sales force aimed at providing the best online marketing services at the most affordable costs in order to service a wider array of online clientele. Their experience goes back 10 years in the Email Marketing arena and another 6 years in the Search Engine Optimization field. OnlineBannerAds has most advanced by perfecting a quicker and easier Internet navigation system called Online Banner Ads for those who no longer want to navigate using long complicated and hard to remember domain names, or hunt through thousands of search engine results to find what they are looking for.

With OnlineBannerAds technology you can put your website on the front of all the major search engines. You can also then choose your desired keywords or phrases you would like to appear under. They put your website on the top of all the major search engines and actually open your website in the results. Once registered all traffic derived from your words will now be delivered to your website. You will have access to a login area were you can track your visitors.

OnlineBannerAds is intuitive, familiar words and phrases, such as generic phrases and names or a short description of the websites goods or services. For example, if the searcher types “Bank” into the Search bar of any major search engine on an upgraded computer, they are instantly connected to the respective website.

OnlineBannerAds are used in conjunction with search engines to provide direct access to websites, giving users the ability to navigate from any point on the Internet directly to our client’s website, or even a specific location deep within their site.

To avoid many of the problems of the current domain name system, Online Banner Ads manage the assignment of Internet Keywords with the goal of avoiding misdirection of users and misappropriation of trademarks and trade names.

According to a recent Forrester Research study, search engines are the top method for accessing customer sites followed by email, and SEO.

OnlineBannerAds is currently the largest provider of keywords in North America and is developing standards with the Internet Engineering Task Force (IETF) and the Internet Corporation for Assigned Names and Numbers (ICANN). To rapidly expand this technology, the Company has leveraged its existing customer relationships and is aggressively pursing new distribution relationships around the United States through ISPs, as well as providers of search, directory, e-commerce, portal and content services.

Client’s acceptance of the OnlineBannerAds.Net product is almost intuitive. For anyone marketing on the Internet, keywords are foundational to online marketing strategies. Keywords are used in every websites meta-tags (these are hidden text descriptions) to notify search engines which words describe the site. There are also a number of sites that now sell keywords under what is known as a pay-per-click (ppc) model. Search Engine Optimization also focuses strictly on Keywords and meta-tags to increase a websites natural ranking on the major search engines.

OnlineBannerAds’s Search Engine Optimization service offers the guarantee that you will not find with most of the other SEO services online, a guarantee of first page placement. They will do everything in their power to place their clients website to be ranked in the natural results on the first page of those major search engines. Where other companies shy away from guarantees in order to stay safe, OnlineBannerAds will put their name on the line for their clients.

About the Author:

To see this product in action do demo, and then order keywords for your company. This article is available as a unique content article with free reprint rights.

by Chris Walker

If you are looking for help promoting your site for top keywords, using different research tools for effective keyword bidding is essential in advertiser programs such as Google AdSense and Yahoo tools. As you have probably heard over and over, keyword marketing is very importaint step in success of online business. you have to know exactly what is behind the high frequency of a specific search phrase When you search a software tool to find the most popular keywords for your website.

If you are just throwing up websites without incorporating professional niche keyword research into your site planning, content development and search engine optimization, you are truly taking a shot in the dark. Once your site structure is done it is time to create the content for the site, which is the crucial part and where the keyword optimization and keyword density comes into play.

Never forget that keyword marketing research is the factor that determines the success or failure of your niche site. While doing keyword optimization it is always recommended to do a thorough market research and competitive analysis to find top keywords used by search engine visitors to find products and services online and what search terms are targeted by your competitors who are doing well in online marketing.

Keyword ranking will help you keep afloat from your competitors, because through it, you’ll know what the public wants, what people are actually looking for, thus giving you ample time to come up with services and goods that these people want. At its simplest level, keyword research is about studying the phrases that work for your search engine audience.

Tools, which you can find on OnlineBannerAds.net can help you identify search terms suitable for your business and you should use them to assist you in keyword research. It has set of unique technologies which allows you to see all needed information about keyword that you want to bid on. Plus, it has unique top placing technology which helps you to get on top of Google, Yahoo, MSN, plus dozens of search engines across the world. It’s business model differs from pay per click technologies and allows advertisers to get unique niche for their websites with unique ownership of keywords. If you’re a brick and mortar business that sells power tools, proper keyword research can be a tremendous help-even before you set up your online business.

In summary, a keyword ranking research is the heart of any search engine optimization task. An effective website relies on good set of keywords, and using the right tools to manipulate those terms.

Doing proper keyword optimization needs both time and skill, and the service doesn’t come cheap. In a nutshell, keyword marketing and ranking undoubtedly is a very important and also fascinating field of Internet marketing that unravels the magnitude of the Internet.

About the Author:

To find out more about right keywords try some of keyword research tools like Keyword Selector Tool and AdWords Traffic Estimator. Get your own completely unique content version of this article.